Branding characteristics
The goal of this fragrance project is to use honey to create a series of aromatherapy products, naming it as FLOWEY because honey comes from flowers, and honey has the characteristics of fluidity. So I combined "flower" and "flow" and named "FLOWEY", and added the iconic stripes of bees to the letter “O”. I also implemented "liquidity" in the packaging design of the entire series, adding flowing honey.
Target:
Consumer age range: 16 - 26
Target market: European and American
Sale at the mid-market supermarket (e.g., Trader Joe’s)
Price range: USD $20 - $50 per product
Highlights of the design
Positioning rejuvenation. Since this brand’s target group is younger, I used vibrant yellow and comic-style black lines in the design style.
The packaging materials selected for this series of products are relatively simple and low in cost. Since this series aims at young people, the pricing of products is affordable for them. According to the target price, plastic bottles are chosen for body wash and skincare lotion, glass bottles without much craftsmanship are chosen for perfume, and plastic is also chosen for the soap dispenser.
Each set of products has its own label. The label displays the product name and ingredient list in a comic style.
Simple design. There is an illustration of honey flowing on the top of each product, and the rest of the design is the product label.
Final delivery
